⟩Post regularly and keep all posts on-brand
Be the role model, but don’t be afraid to show some humanity
“Narrative is SEO for the human brain” – use stories to engage readers
Write content that has something new to say
Always provide value. This might be in the form of entertainment,
information, or inspiration
Don’t try to appeal to everyone, be controversial
MAKE SURE YOU KNOW THE SUBJECT MATTER INSIDE OUT